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LET'S TALK ABOUT PURPOSE

As an organisation, we're here to inspire on court, and serve beyond it.

It's about inspiring others through the champion spirit and relentless pursuit of excellence shown each and every day across the ATP Tour. Beyond the court, it's about serving something bigger than tennis - ensuring our sport makes a lasting and meaningful impact in our communities.

WELCOME TO ATP SERVES

We are committed to making a positive impact far beyond our sport.

Read the full letter from our CEO, Massimo Calvelli

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ATP SERVES FOCUSES ON THREE KEY AREAS

ORGANISATIONAL CULTURE

MENTAL HEALTH

ENVIRONMENTAL SUSTAINABILITY

ORGANISATIONAL CULTURE

Making ATP a leading example of equity and inclusivity in international sport

MENTAL HEALTH

Protecting and enhancing the long-term mental health of our community

ENVIRONMENTAL SUSTAINABILITY

Minimising our sport's impact and becoming part of the solution to the climate crisis

Making ATP a leading example of diversity and inclusivity in international sport

Protecting and enhancing the mental health of our community

Minimising our sport's impact and becoming part of the solution to the climate crisis

OUR JOURNEY TO ZERO

In November 2021, ATP became a signatory of UN Sports for Climate Action, committing to its global emissions targets:

50% reduction in emissions by 2030

Net Zero emissions by 2040

To find out how we plan to get there, check out our Sustainability Strategy.

EXPLORE >

SHINING A LIGHT ON MENTAL HEALTH

It takes real courage to open up on mental health.

In recent years, our players have shown incredible bravery in sharing their struggles. We're proud to help tell those stories:

ROBIN SÖDERLING >
MARDY FISH >

Through our partnerships with Sporting Chance and Headspace we're excited to offer exceptional support to our players - helping them manage the immense pressures of professional tennis.

But, we're just getting started. Our aim is to be a leader in the mental health support and resources we provide - and help drive conversation amongst our wider community of fans.

PROMOTING INCLUSION

Tennis is one of the world's most global and diverse sports - and we must continue asking the right questions about our culture.

In 2021, an ATP player survey signalled overwhelming support for greater action in the LGBTQ+ space. It also identified key areas for improvement. Now, through our partnership with You Can Play, we're taking focused action to further LGBTQ+ inclusion on Tour.

It's one important step towards our vision of making tennis as inclusive as possible.

READ MORE >

SERVES STORIES

Feb 2023

ATP & Waterdrop team up to promote sustainable hydration

Dec 2022

LOVE NFT collection supports crypto Mental Health Fund

Jul 2022

ATP partners with You Can Play to strengthen LGBTQ inclusion efforts

MORE STORIES >

PARTNERS